Money in the Middle

Sandwich Generation Talking About Money Up, Down and Across Generations

Are Baby Boomers Haunted by the Next Crisis?

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Looking for a helping hand

Looking for a helping hand

The pressures on those caught in the middle of aging parents and children have increased substantially in the past six to nine months.  Job losses, housing market crash, stock market turning 401 ks into 101Ks.  Feels sometimes like we’re starting all over again.  What once seemed probable — now feels impossible. 

At the same time there is a resilience and positiveness that I hear and see in people I talk with across the country.  That’s the attitude that will pull us all through this — but in the meantime it feels a bit like we’re on edge — waiting for the next crisis.

That’s especially true if you are dealing with issues around aging parents or family members.  Just about the time you feel things have stabilized…the next shoe drops. 

What impact does this “on the edge” feeling have on our behavior — at work, with family and with friends.  What kinds of help and assistance are we looking for from companies that might ease the pain and simplify our life?  I’ll be speaking with companies who have businesses targeted at baby boomers.  What should they be doing to gain your attention and get your business?

What’s Next Boomer Business Summit


Written by Laura Rossman

March 16, 2009 at 12:30 pm

Posted in baby boomers

Tagged with ,

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  1. […] Excerpt from: Are Baby Boomers Haunted by the Next Crisis? […]

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