Money in the Middle

Sandwich Generation Talking About Money Up, Down and Across Generations

Free Heart Health Screening — One Way to Save on Healthcare

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These days we’re all looking for ways to squeeze our dollars — even pennies.  So I was very impressed by an announcement from Safeway that they are giving free  screenings to help target potential heart problems.  Heart attacks are a silent killer for many women — especially baby boomer women and their mothers.  My mother had a heart attack last year.  I never saw it coming.  Nor did she.  Always healthy –we’ve called her “super jock” for years , continues to play tennis and golf at an age we would all marvel at (but I will never tell!).  We had the sense to go the the emergency room and with great doctors from Johns Hopkins she’s better than ever. I soon after headed in for tests — fear is a powerful motivator. 

 Safeway Inc.  is offering free blood pressure, BMI (body mass index), and cholesterol level screenings at store pharmacies to promote heart health and prevent the number one killer of women – heart disease.   It’s part of the company’s “Love Your Heart” campaign, a wellness program to draw attention to the importance of knowing the risk factors of heart disease.

 The free screenings are available to women and men and will take place from February 4 through February 24, 2009 in Safeway pharmacies, including Vons, Pavilions, Randalls, Tom Thumb, Dominick’s, Genuardi’s and Carrs pharmacies.  This is one of many store-related campaigns from one of many healthy heart campaigns aimed at educating women about the threat of heart attacks.  Pick the benefits that work for you, but do listen to the message and take a step to make sure your heart is healthy.

The screenings, a $40 value, are sponsored by Safeway, Campbell Soup Company, Kellogg’s, Healthy Choice, Diet Coke, Fresh Express, StarKist, Barilla PLUS, and Health Magazine. Screenings will be conducted by nurses or pharmacists at store pharmacies. Safeway is also offering savings on special heart healthy products throughout the store. Customers can easily locate these products at the “Love Your Heart” displays in all stores. Heart health informational brochures, containing special product offers, will also be found in specially marked displays.

Health experts constantly remind us that preventative health screenings can save us thousands of dollars in health care costs.  Whether it’s taking advantage of Safeway’s offer or making the appointment with your doctor, do it this month. It can save your life…not just your money.

The Heart Truthand Red Dress are trademarks of DHHS.

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Written by Laura Rossman

February 5, 2009 at 1:13 pm

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